Social Media Gifs for KRAHS

For those who don’t know, the gifs that are searchable and usable on social platforms, like Instagram, are uploaded through a site called Giphy. Companies and creatives alike can sign up for an account to upload and share their gifs to the world. When uploading, Giphy supplies a place to add keywords that are associated with your creation. These keywords are how people are able to search or come across your gif. I strategically utilized keywords, so the gifs I created would appear in trending gif searches and common ones as well.

I chose to create this throwback gif because many people post “throwbacks” on their Instagram stories. Before coming to this decision, I also looked up the current offerings under the keywords “throwback,” “throwback Thursday,” “throwback Thursdays,” and “tbt.” There was a lack of gifs at the time in these keywords, which created an opportunity to get ahead of the trend. This forward thinking abled my throwback gif to be viewed nearly 1.8 million times.